When you’re with Layr, you’re with the best.

We’re an innovative insurance technology company driven to make high-quality commercial insurance fast and easy for everyone involved.

insurance technology

Our mission? Better business insurance for all.

Brokers and agents need to sell and serve more efficiently, small businesses need access to the right type of coverage, and carriers need more productive technology. Layr solves all of these challenges and beyond through innovation guided by our core values.

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Innovate with Purpose

We're at the forefront of designing, developing, and implementing technology to push the overwhelmingly tech-averse insurance industry into the digital age.


Empower with Knowledge

We share our deep insurance knowledge, insight, and experience so that everyone in the delivery chain can learn and grow.

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Implement with Grit

We work tirelessly to improve and distribute our entirely new and more effective insurance technology to the traditionally overlooked small business market.

Our values? We win by helping others succeed

Details lead everything we do. Whether meeting a new partner, beginning a complex project, building a fresh team, or getting to the bottom of a client's unique needs, we take pride in our ability to create detailed solutions to complex problems for all parties involved.

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Diversity & Inclusion
Diversity & Inclusion

Whether through diversity of background, experience, thought, or views, we believe that each person is unique and valuable and we are committed to ensuring that our workplace represents the many communities, clients, and partners we serve.


At Layr, we do what we say we will and create lasting change through instilling honesty, transparency, and integrity into everything we do.


At Layr, we show a bias towards action and total commitment to transparency throughout our community, our products, and, most importantly, our customers.

Tailored Support

At Layr, we as a whole are greater than the sum of our parts; we measure success not by the titles we hold but by the partnerships we build, connections we make, and silos we break.

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At Layr, we are committed to endlessly improving our technology, processes, and resources for the betterment of all clients, partners, and employees throughout the organization.


Meet Our Founder


Phillip Naples

After spending over 15 years as a traditional insurance broker, Phillip noticed a glaring problem: Small businesses weren’t getting the coverage they needed because of systemic challenges within the insurance industry.

Considering that there are over 30 million small businesses in the US, he saw an opportunity to support the “backbone of the American economy” while helping brokers turn their typical loss leaders into main revenue drivers.

And so, Layr was born.

Co-Founder, CEO


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Work with Layr

Are you passionate about innovation? Obsessed with technology? Inspired by the insurance industry's potential? Join our forward-thinking, fast-growing team.

Case Studies

See how Layr helped real brokers, agents, business owners, and beyond.