Eletype

Eletype, Inc. is a marketing technology solution for marketing teams. With a 100-percent messaging-based solution, it notifies marketing directors of various data points in their campaigns in real-time that they otherwise might not see until weekly, monthly or quarterly reports are run. Eletype’s analytics ensure businesses don’t miss out on opportunities and can prevent undetected problems, changes and anomalies in conversions, for example, from getting worse.

Layr functions in the streamlined, efficient way the Eletype team is familiar with. “We are a SaaS [software as a service] startup founded by engineers and we didn’t know too much about business insurance. Layr operates like other technology vendors we use: it is simple; it makes sense and there is human support when needed,” says Sengbusch, who purchased general liability and professional liability policies.

The CEO found his commercial insurance match on the first try.

An Efficient Commercial Insurance Process Built for Speed

Simply put, Layr just gets it done faster. With an easy-to-use online form, customers receive an instant business insurance quote in as little as 12 minutes and 100-percent online. If you don’t want to speak with a human, you don’t have to. That said, Layr’s responsive customer service is available for any questions or to have a lengthier conversation about your business and to explain insurance policies.

“With a busy startup, I’m burning the candle at both ends and insurance is not something I want to focus on or worry about. The faster we could get a policy in place, the better, which is what Layr offered,” Sengbusch explains. “The ease of selecting and buying insurance was a huge benefit. I didn’t have to sit through a long meeting and go through a whole process.”

With a busy startup, I’m burning the candle at both ends and insurance is not something I want to focus on or worry about. The faster we could get a policy in place, the better, which is what Layr offered.

MICHAEL SENGBUSCH
CEO at Eletype

A Business Insurance Team That Talks Your Talk

Naturally, for most customers who use Layr, business insurance is not their specialty. Several of our customers are small business owners in the technology space, and with our own background in tech, we speak their language and understand the ins and outs of their insurance requirements.

“Layr knew we were a startup and understood our business, which went a long way in building trust. They were able to fill in a layer of expertise that we didn’t have and we trusted their recommendations, as opposed to a small business broker who I’d need to educate on what we do,” says Sengbusch.

Business Insurance with Flexible Payment Terms

Layr’s mission is to make high-quality commercial insurance easily accessible and affordable for small businesses throughout America.

“A big part of Layr’s commitment to affordability is offering flexible payment terms. For many small businesses and startups, such as Eletype, a large lump sum payment once a year is a big financial burden. We’re happy to offer monthly insurance payments and other options,” says Phillip Naples, CEO of Layr.

Sengbusch adds, “As a startup, recurring monthly payments make a lot of sense for us. Again, it fits with the model of other online services that we use. That said, I would be willing to pay a premium for the trust, ease of use and simplicity of Layr’s platform because insurance is just not my cup of tea.”

A combination of Layr’s seamless process and knowledgeable team drew Eletype in and the monthly payment terms were a big bonus. “We’re a happy customer. 100% satisfied,” says Sengbusch.